The $990 Running Shoe Exists Now
LOEWE × On's LightSpray Cloudmonster: sprayed-on upper, in-store only, three fluoro socks in the box. Luxury just laced up.
On May 14, the LOEWE × On SS26 drop put a hard number on how far running has crossed into fashion: a $990 LightSpray Cloudmonster, in-store only, shipped with three colored socks — Fluo Yellow, Fluo Green, Teal — as part of the shoe. The Cloudtilt Hi sits at $650, six Cloudsolo colorways at $750.
It's the third pillar of On's 2026 fashion offensive alongside Kith and POST ARCHIVE FACTION. You don't race in these. You arrive in them.