Mbappe Left Nike for a Running Brand
On will build football boots for the first time in 2027, and it bought the best forward on earth away from Nike to front them.
On makes running shoes. In 2027 it will make football boots, and the face of that move is Kylian Mbappe, signed away from Nike.
The deal pays him in cash and in company shares, which is the part that matters. He is not renting his name to a swoosh. He is buying a piece of the Swiss upstart that came for the road first and is now coming for the pitch.
A running brand just took the most valuable boot athlete in the world off Nike.
Via Marathon Handbook.