Copenhagen Minimalism Goes Up a Mountain
Pas Normal Studios, cycling's best dressed house, walks into Salomon's trail world. The film is as quiet as the clothes.
Pas Normal Studios spent a decade making road cyclists look like they belonged in a design museum: muted blocks of sand and slate, nothing shouting, everything considered. Now the Copenhagen house has crossed into Salomon's mountains, and the collab film landed on Salomon TV on May 26, 2026. It has since passed 44,000 views.
Trail running dresses loud by default: neon, prints, sponsor soup. Watching Scandinavian restraint get dragged onto scree is the most interesting thing happening in the category right now.
Film via Salomon TV.