A Hardcore Gig Broke Out at a Pump Track
Satisfy and adidas launched their collab in the Arizona desert: Drain played, runners circled, dust flew.
Forget the launch party. Satisfy and adidas staged their collab debut in Oro Valley, Arizona with a billboard in the desert, a concrete pump track, and hardcore band Drain playing live while Satisfy pro Max Jolliffe and a crew of run influencers lapped the course.
The film of the night, WELCOME TO THE CIRCLE PIT, dropped May 20 and has been circling ever since. Product launches used to be a table and a step-and-repeat. Now they are gigs.
Via Hold W Club.