Puma Ran From Its Own HQ to Berlin
A sleepless relay out of Herzogenaurach, finishing at the start line everybody else races on Sunday.
This week Puma staged Puma418, a relay race from the brand's headquarters in Herzogenaurach to Berlin. Athletics Weekly went along for the sleepless version of marathon week.
The best brand moments are the ones that hurt. Not a launch party, not a lookbook: a road, a van, a handoff in the dark, and at the end of it a start line that somebody else will be racing on Sunday morning. Every runner reading this is doing the same arithmetic right now. How many legs could I take.